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  • Writer's pictureRachel Ooms

The Digital Dilemma: Opportunities and Challenges of AI in Fashion

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Happy Friday RYN bloggers! Today we’re going to be talking about what seems to be the most buzzworthy topic in the fashion industry, and actually every industry for that matter-- AI. 


Here at RYN, we stand behind the place it holds in fashion. The limitless style recommendations and virtual try-on capabilities make dressing up 10x easier for the everyday fashion enthusiast. Designers can benefit too, spending less time on repetitive tasks, and more time focusing on the uniquely human elements of designing. Brands can also benefit, by using AI’s virtual try-on to enhance the customer experience and reduce return rates.


Though, despite all this good, any technology is going to come with its own set of challenges and controversies. 


Starting off strong, critics argue that AI could lead to the death of creativity as well as result in job losses within the industry. Furthermore, AI-driven fashion risks perpetuating stereotypes. Since it relies on mass amounts of images to generate ideas, skewed or biased data could potentially impact the diversity and inclusivity that we’ve tried so hard to push for in the fashion landscape. There’s the potential that it may also not understand the subjective nature of fashion and how historical preferences and cultural trends greatly impact the way we dress. 


Heading in the opposite direction, many are concerned about AI’s accessibility, particularly for smaller businesses. Most do not have the means to incorporate high-end tech and are worried the big retailers are going to push them off the map. 


The intellectual property rights also remain ambiguous. Questions around consultations, compensation, and the proliferation of deviated art demand a nuanced legal framework to protect the integrity of creators' and designers' work. Consequences must be established for those who rip it off, but the line around plagiarism in the fashion industry is anything but straight. 


Despite these controversies, it's crucial to view AI as a tool that enhances creativity rather than replaces it. RYN sees the real challenge surrounding AI as encouraging its widespread adoption. While there are inherent risks and uncertain terrains to be navigated, the decision not to explore this rapidly evolving landscape is an even greater one. No one wants to be left behind and with its user base continuously expanding, there’s a pressing need for a proactive approach. By fostering a culture that embraces the use of AI, we can capitalize on its potential to drive creativity and efficiency in fashion, ultimately shaping a more dynamic and forward-thinking industry. 


RYN is leading the charge toward an AI-powered future of fashion – and we invite you to join us. Sign up to test the app now and be a trailblazer for one of the largest technological movements in history.

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