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  • Writer's pictureKaeli Renee

How Artificial Intelligence is Revolutionizing the Fashion Industry


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Artificial Intelligence, or AI as it's commonly referred to, has been making its mark on the fashion industry revolutionizing the way designers create and consumers shop. Let's dive into some of the amazing ways AI has been used by top designers!


One designer who has embraced AI is Iris van Herpen. She's known for her avant-garde designs and has collaborated with AI to create stunning pieces. By using computer algorithms, Iris van Herpen is able to generate intricate patterns and shapes that would be nearly impossible to achieve by hand. It's a beautiful blend of technology and creativity!


Another designer who has explored the possibilities of AI is Alexander McQueen. In his 2019 collection, McQueen used machine learning algorithms to analyze his past designs and create new patterns based on that data. The result? Unique and dynamic prints that capture McQueen's signature style while pushing the boundaries of traditional design.


Balenciaga is yet another fashion house that has incorporated AI into its creative process. They used AI to generate virtual models for their 2018 campaign. These digital models, created with the help of AI, showcased the brand's clothing in a futuristic and innovative way. It was a bold move that sparked conversations about the future of fashion and technology.


AI has also made its way into the retail side of the fashion industry. Companies like Stitch Fix and Amazon have implemented AI algorithms to analyze customer preferences and provide personalized recommendations. This helps shoppers discover new styles and find the perfect fit without ever stepping foot in a store.


So, as you can see, AI has truly transformed the fashion industry, allowing designers to push boundaries, create unique designs, and provide personalized experiences for consumers. Not only can it be used for design or shopping…. RYN gives you the ability to do this every day, with every outfit, all the time. If you want to be one of the first to use RYN sign up for beta testing here!


It's an exciting time to be a part of the fashion world and we'd love to hear your thoughts! 


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